Pulse of the Web | A review of headlines through November 26th 2007
26 November 2007 - 21:47
In the last Pulse of the Web I mentioned Inbox 2.0: Yahoo and Google to Turn E-Mail Into a Social Network, Google offers API for Outlook migration to Gmail, and a few other headlines. The gist was that the future of the web seems to be pointing to an open community centered world where successful companies make it by enabling the community to socialize, produce content, and create tools. There was also a bit of information supporting the migration to online applications and more open source competition for Microsoft.
This week we see continuing movement to develop online applications, increased focus on how to advertise and extend company reach through social networking sites like FaceBook, and interesting developments in the legal realm for search results providers like Google.
Here are the headlines to watch:
Watchdog says Google has not done enough to distinguish between sponsored advertising links and the search links
Google will go before an Australian court in June next year to defend allegations made by the nation’s competition regulator over alleged misleading sponsored advertising links …… The watchdog says Google has not done enough to distinguish between sponsored advertising links and the search links that result when customers type keywords into Google’s search system, which it asserts are deceptive.
Why is this important?
Because if the watchdog group wins the case it has huge implications for the way that text advertising is placed not just on search engines, but across all websites. The president that this sets could dramatically impact click-through rates. I’m not saying that I think it is a bad thing. I personally don’t like deceptive ad placement, but I do realize that many companies rely on that placement for revenue.
New version of Zoho Writer allows offline editing
Okay, Zoho Writer is a cool set of apps that enable online colaboration and basic “office” functionality like word processing, spread sheets, etc. It points to some momentum around online apps. But, the coolest part is this:
The offline functionality has been added using Google Gears, an open source browser extension, currently only available in beta, that enables web applications to use JavaScript APIs to allow offline working.
Why is this important?
By using Google Gears and its JavaScript APIs we are seeing the integration of web applications to the desktop. This is by no means perfect, but it is another stone thrown at the MS Office suite of applications. What would be really cool would be if MS Office launched a counter attack and came up with a free MS Office web application of it’s own. They have launched Windows Live, but just imagine if Word and Excel came in a free online version. It is going to happen at some point, it is just a matter of time.
Understanding Web Design by Jeffrey Zeldman
Way back when I worked as a product marketing manager for many of Jeffrey Zeldman’s books and his site is one to watch for information on trends in web design. In this article Zeldman reminds us of what web design is:
Web design is the creation of digital environments that facilitate and encourage human activity; reflect or adapt to individual voices and content; and change gracefully over time while always retaining their identity.
Why is this important?
The article makes several points about what web design is, and what it isn’t. Those interested in developing sites for personal or corporate use should use the above definition of “what web design is” as a mantra. This simple statement is a key component of web philosophy and reflects the trends of the web today. By encouraging human activity we are encouraging community creation, and expression. The statement implies empowering users to achieve and create and it demonstrates where the web is heading.
Hotmail founder announces online offline productivity suite, Live Documents
As I stated earlier:
- What would be really cool would be if MS Office launched a counter attack and came up with a free MS Office web application of it’s own. They have launched Windows Live, but just imagine if Word and Excel came in a free online version. It is going to happen at some point, it is just a matter of time.
Well, it *is* only a matter of time.
The co-founder of Hotmail has joined the rush to move office applications from the desktop to the web. Like Google Docs and Microsoft’s Office Live Workspace, Sabeer Bhatia’s Live Documents provides a web-based word processor, spreadsheet and presentation applications that can be accessed from any platform.
Why is this important?
The trend is pointing toward the elimination of Desktop computing. At some point everything we normally store on our computer will happen through the internet. This means no software to download because it will be online. No need to worry about hard drive space because it will be unlimited online, and connections will be a secure, free, and always on. You’ll have 24 hour access to all of your information from your car, phone, television, or personal home console, or work console. For companies dabbling in web-based software there is a gold mine coming. For those reaping huge profits from software that needs to be installed… Well, all I can say is that the decline is on the horizon. It may not be for several years, but it is coming.
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